Ahh December 1. Can we listen to Christmas music and binge watch Elf yet? Well guess what: I've been doing these things since Thanksgiving! Muahaha.
The holiday season is now upon us and I can't believe how much I have learned in the past three months about running a small business.
For those of you thinking about launching something yourself, I've put together a list of things that I learned along the way:
1) WATCH YOUR SOCIAL MEDIA BUDGET Turns out that if you set an ad budget (either daily or lifetime), you will most likely end up getting charged MUCH more than that amount. I still haven't truly figured out why, but it is helping me get traffic so I just suck it up and pay, and take notes for next time. This goes the same for advertising on Instagram!
2) NEWSLETTERS ARE IMPORTANT One thing I am truly excited about having launched are my Unfiltered™ newsletters, offering subscribers exclusive coupons, new card announcements, and more. Be sure to provide an incentive to those who sign up!
3) GIVE BACK WHEN YOU CAN I recently added a Christmas card to my collection where with every purchase of this card, $1 is donated to a nonprofit that I care deeply about. The holiday season especially, is a great time to gain new customers while giving back. It's a win-win situation.
4) FRIENDS AND FAMILY ARE YOUR BIGGEST SUPPORTERS I heavily rely on my friends and family to shamelessly promote my line of cards, and they are always happy to do so! Even if this means simply sharing a post on Facebook or giving away some cards for free, utilize those who want to help you get off the ground.
5) YOU NEED TO SPEND MONEY TO MAKE MONEY I'm a penny pincher by nature, so this concept was particularly challenging for me to grasp. However, every time I shell out some money for advertising or cut a deal with a customer, I tell myself, "You need to spend money to make money." Just like anything else, put the hard work in at the beginning and it will return 10-fold (well, I hope anyway!).
6) MOST IMPORTANTLY...BE PATIENT! This one's hard for me, too. I've become increasingly impatient over the years and expect everything to happen right away. Newsflash: that's not the case! Especially if you're selling products (like greeting cards) that 1) Sell at a price point of $5 or less, and 2) No one wants to buy online! I found comfort in this article.
I hope someone, somewhere finds these tips helpful. Have something to add? I'd love to hear from you! In the meantime, I hope you all have a superbly wonderful holiday season!